I'm not going to pretend to be an expert on the subject but is it really that hard to see why A-League attendances are in free-fall??
Who can forget this ad in the first season:
I had that song in my head weeks before that season even kicked off. I would be in the shower just singing that song. Or be walking in the streets and break into song with people staring at me like I was nuts!!
I still wont forget the first ever A-League game I went to watch. It was prebebely the greatest footballing experience I've ever had. With a crowd of 20,000 at suncorp stadium just buzzing in anticipation of this new league. This anticipation fuelled by an expert advertising campaign.
I'll concede that one of the drawing factors for crowds in the first season of the A-League was the
fact that it was a new, more professional product, but the advertising team played a big part in getting crowds through gates.
Fast-forward 7 years and the marketing of the A-League is almost non existent!!
Why??!!!
I realise this may sound silly, but, wouldnt you want to build on the success of the A-League?? Wouldnt u want to keep the league in the fore-front of everyone's mind??
Well, not having a TV ad running is certainly not gonna aid your cause FFA...
Instead of trying to write a formula on how to develope a league from scratch, why dont we have a peek into what some of the younger leagues in the world, such as the J-League & MLS, are doing.
Take the MLS for example.
Seattle has a population of 600,000 and still manages to pack out a 35,700 seater Qwest Field Stadium.
Sydney has a population of 4.5m people and the largest average they've had in the 45,500 Sydney Football Stadium is 16,500.
Its not exactly rocket science where one of their selling points of the team is:
fw
